The iPhone juggernaut continues to roll. After Apple reported the last quarter as its most profitable ever, it looks like the company could be bracing itself up for one more record breaking quarter.
In a recent report, JP Morgan has reported better than expected growth momentum for Apple's devices which could lead to another very profitable quarter.
In his note, JP Morgan analyst Mark Moskowitz claims that the continuing exclusive deal with AT&T not withstanding , iPhone's sales momentum is already on course to see another record quarter. Mark predicts 8.18 million unit sales in the last quarter of 2009, an 8% increase from the previous forecasts.
Mark is not the only one to be optimistic about the iPhone's fortunes this quarter. In fact, this sentiment is shared by the iPhone OEMs as well. These companies that supply components to the Apple iPhone are already seeing surging volumes in demand and are trying hard to keep up with this growth.
In an article on the subject, Digitimes, a Taiwanese industry publication, has reported that shipments of integrated circuits spiked up by nearly 31% in the third quarter of 2009. A major boost for this growth comes from components shipped to the iPhone. Digitimes is much more optimistic about iPhone's volumes than Mark Moskowitz and predicts 10 million iPhones to be sold in the present quarter.
It is impressive that the sales outlook for the iPhone has remained vibrant despite the company's terrible flopshow in China, the world's biggest telecom market,earlier this quarter. As Charlie Wolf, an analyst at Needham & CO. says, the iPhone has now set itself as the "gold standard" of the smartphone market against which the competitors have now been benchmarking themselves. Thanks to this, it will be quite sometime before competition can truly affect the iPhone's popularity and growth.
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